How to get media coverage to drive sales and links for SEO Does your business get any media coverage? Do you see your competitors grabbing headlines when you know you could do so much better than them? Getting your business talked about in the media can bring you sales, new partners and the valuable links your search engine optimization (SEO) efforts need. This article from Ken McGaffin will tell you how to get that coverage no matter what kind of business you have – small, large, innovative, personal, family or multinational. Ken McGaffin is the author of The Link Publicity Book which gives 45 inspirational online PR stories and a step-by-step guide to attracting more website traffic, customers and sales with online public relations. Garrett French, professional link builder, said of The Link Publicity Book: "This is the most succinct, inviting and rewarding prose I've ever read on the intersection of online PR and link building. I can't think of anyone better to have written it either. It's a MUST READ for small business link builders and any student of online PR." Join us at Distilled's PRO SEO seminar - with free access to their next paid webinar On 25 and 26 October, SEOs will take over the Congress Centre in London's West End. There's an awesome schedule and more tips and tricks than you can handle. As a Wordtracker newsletter subscriber you can gain free access to their next paid webinar if you purchase a ticket and then email seminar@distilled.co.uk and tell them you purchased after reading this. Find out more about PRO SEO. Exclusive link building webinar See a video of Ken McGaffin's link building webinar now and learn how to: - Find relevant link prospects – sites that could link to yours.
- Prioritize your prospects to get the best possible results quickest.
- Plan link building campaigns using proven tactics.
- Track contact with your prospects.
And if you prefer a live show and the chance to get your questions about link-building answered directly by Ken then he will be giving a link-building webinar on: 19th October 2010, 12 noon EDT, New York (5pm BST, London) Join Wordtracker on Facebook and LinkedIn Find unique content, offers and chat with fellow Wordtrackers on Facebook and LinkedIn Other popular articles Is online PR the ultimate link building technique? How to successfully optimize a page for over 10,000 keywords How to find great link prospects (Link building course part 1) 62 steps to the definitive link building campaign The 7-step process for writing enticing product descriptions Really really really easy SEO How to SEO at scale with keyword niches The long tail of keyword research (and why single keywords are for losers) Adventures in (long tail keyword) Wonderland Round-up of Sean D'Souza's headline writing course How to win with PPC Learn the basics of PPC advertising - for free Bar brawls, industrial espionage and keyword research! 111 takeaways and top tips from SMX Advanced London 2010 Free books, tools & videos Make no mistake about it: if you want to speed your site to the top of the search engine listings, you're going to need inbound links. We're offering a risk-free 7-day trial of Wordtracker's new Link Builder tool. We're also offering a free 7-day trial of Wordtracker's keyword research tool. Newly improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target. Issue number: 68 Publication date: 8th October 2010 |